Aug 19, 2011
Hammond Communications Group helped Fasig Tipton facilitate the Saratoga Sale
The Hammond team recently returned from historic Saratoga Springs, NY winding up a two-week production with Fasig Tipton for The Saratoga Select Yearling Sales as well as The New York Bred Preferred Yearling Sales. Fasig Tipton showed strong results both on the tote board and in enhancing the customer experience. Hammond helped out on the customer experience side by delivering exciting real- time content throughout the facility and making horse-specific content available on demand.
Hammond’s portable digital signage network features 65 high definition displays ranging in size from 26-inch to 55-inch, high definition Sony remote control cameras for live feeds, six interactive touch screens, web site integration, International racing feeds via satellite, HD video production, and an on-demand HD video library searchable by hip number. Thad Kesten, Hammond’s on site Project Manager/Producer called this sale “smooth sailing from start to finish.”