TradePRO is designed to educate, inform, and entertain a wholesale distributor's customer while providing distributors and suppliers an effective medium to reach a target audience at the point-of-purchase. Viewed on flat screen monitors, TPN programming consists of informational content that is relevant to the audience, store branding and promotions, and supplier advertising and brand messages. The 30-minute program is cycled continuously during normal business hours and is refreshed weekly.